Australia’s livestock producers turning data into dollars

1 October 2019

Livestock producers risk drowning in data, but digitalisation is helping industry innovators gain a strategic advantage in transforming their business and competing in key markets.

“We all know the digital revolution will transform agriculture in the way it has transformed industries like telecommunications and mining, but producers are often overwhelmed by the sheer volume of raw data currently available,” says Derrick Thompson, Senior Manager, Business Development at Hitachi, a keynote speaker at the TropAg conference in Brisbane 11-13 November 2019.

“They all want the digital edge, but are grappling with an ever-increasing range of digital tools to assist them across numerous platforms which are not integrated, unable to communicate with each other, nor able to interpret and analyse information at a high level – which is why many businesses have not yet adopted data source technology.” 

Derrick Thompson, Hitachi

Mr Thompson’s presentation ‘Next Generation Livestock Producers’ on 13 November features a number of practical case studies on how innovative sheep and beef producers in Australia are integrating these digital tools through one Control Centre, to improve the efficiency of their in day to day farm operations.

“One example is a 7th generational sheep producer whose operation is a finishing station, and whose objective is to better monitor and, therefore, manage an animal from the time it arrives on farm, to when it goes to the processing plant,” Mr Thompson said.

“This producer had the basics in place, like electronic identification tags, but he now has the ability to monitor animals at an individual level, not just at mob level, and can identify which animal is performing better, and can also see which vendor is providing the better performing animals.”

Mr Thompson said one of the early benefits this producer noticed was improved labour management in terms of sensors electronically monitoring water in tanks and troughs.

“The producer can also assess weight gain per animal per day, compare how each animal performs in terms of weight gain in grasslands versus the feedlot, and has a digital health and welfare record of the animal – such as any medical treatments, vaccinations, and so forth.”

Mr Thompson said consumers, particularly in overseas markets, are demanding to know more about the development and welfare of animal, and that its provenance can be verified.

“It’s about following the animal through the whole lifecycle, by drawing from data generated by weather stations, soil moisture probes and water trough monitors that are integrated with process intelligence and data analytics to support real time management decisions and forecasting.”

Mr Thompson’s presentation is part of the TropAg conference’s AgFutures innovation and investment symposia, which features presentations across livestock, crop and horticultural production – including land use diversification, energy from livestock waste, urban agriculture, robots and autonomous technology in horticulture, food safety and traceability, alternative proteins and climate adaptation.

“Digital success for agricultural enterprises really depends on what the farmer’s goal is, and the more progressive modern farmer is looking for premium branding, improved margins and sustainability, which integrated data-driven capture and analytics technology can give them.”

Contact TropAg media: Carolyn Martin - M: 0439 399 886 E:
Margaret Puls - M: 0419 578 356 E:​
Derrick Thompson, Hitachi Australia, M: 0428 507 164