The presentation will provide an overview of Australian beef production, global demand drivers and the outlook for beef. Key mega trends influencing community and consumer perceptions and purchasing preferences will be examined and the implications for industry in the short and medium term explored.

Lisa Sharp

Chief Marketing and Communications Officer, Meat & Livestock Australia (MLA)

Lisa joined MLA in April 2015 and has an extensive background in consumer marketing, product innovation, global strategy development, change management and general management. Lisa has held marketing leadership and executive team positions in a number of Australian and multinational organisations including SPC Ardmona, Coca Cola Amatil, PZ Cussons and Novartis Consumer Health. Lisa has also held finance, business analyst and brand management roles at Kraft Foods and Uncle Tobys. Lisa is passionate about using data and knowledge to better understand consumer needs and how these insights inform opportunities through the value chain.



About QAAFI Science Seminars

Queensland Alliance for Agriculture & Food Innovation (QAAFI) has been hosting a high-profile seminar series across the disciplines of agriculture, food and nutrition science since 2014. With a range of speakers from Australia and abroad, the series explores how high-impact science will significantly improve the competitiveness and sustainability of the tropical and sub-tropical food, fibre and agribusiness sectors.

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Please note: this is an open seminar, there is no need to register your attendance. Registration is to keep you up to date with seminar information. 
Not all QAAFI Science seminars are recorded. * Note there is a delay in editing and processing recorded seminars for the time being | 
Click here for a map of the seminar location. ​Building entry via ramp on Chancellor's Place, opposite the bus stop. 
For seminar enquiries, contact  


Level 3 Qld Bioscience Precinct Building 80, St Lucia
Large Seminar Room (3.142)