Researcher biography

Shoufeng received his doctoral degree from The University of Queensland. His dissertation focused on the strategic competition of "value chain to value chain" through a system-wide risk analysis and management in global fresh produce value chains. He took an in-depth look of end-to end Australia-China table grape value chains and conducted a chain-wide risk analysis and management to boost consistent value creation from Australian growers to China's discerning customers.

Shoufeng currently works in Queensland Alliance for Agriculture and Food Innovation (QAAFI) and Australian Institute for Business and Economics (AIBE), and liaises with industry peak bodies, government agencies and Horticulture Innovation Australia to identify strategic development actions and direct investments across three identified industries – mangoes, avocados and lychees, thus delivering high valued horticultural products from Northern Australia to affluent Asian markets through innovative value chains. Shoufeng also has experience delivering courses in business culture and strategy, international business, supply chain management and logistics operations.